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PARVIA is a boutique design studio based in Bangkok, Thailand.

It was founded by Boom (Passamon Sa-ngamuang), a seasoned graphic designer and aspiring entrepreneur in the fashion industry. Boom graduated from Chulalongkorn University with a major in Graphic Design. Her extensive experience in both design and business has help shape her current design philosophy

“We don’t just take the designer lens in our designing process but rather a business owner perspective to make sure it is the right design.”


In 2015, Boom co-founded a men’s leather bag brand with her business partners. Beside quality product, branding and graphics provide strong fundamentals for the brand to grow.


From a humble beginning with only 3 SKUs, currently the brand has over 120 SKUs which are available at four famous shopping malls in Bangkok and a strong online presence with over 140k followers on Facebook. Below achievement showcases the brand success in branding.


Tokyo International Fashion Week 2016


Flagship store


  • Featured in Forbes online under “The Five Best Menswear Brands in Bangkok” article

  • Featured in Italian Leather Industrial Magazine under “Rising brands from ASEAN” column as well as several magazines in Bangkok such as BK Magazine, Post Today and A Day. 

  • Selected by the Department of International Trade Promotion as the only Thai men’s brand to join Tokyo International Fashion Week and Hong Kong Leather Fair 2016


“Design is a starting point.

Parvia helps you think through how to execute it.”

A great design work best with the right execution. Bringing your design to life requires a great photoshoot. Parvia also acts as your art director by creating moodboard, art direction, photo shot list, photographer brief, and even run the photoshoot for you if needed. Boom has seen multiple of this process over the years in multiple industry from fashion to ice-cream or even baby products. Rest assured that your brand is under a good hands with Boom and her team.

“Ultimately sales is what business owners are after. Design or packshots aren’t great if it doesn’t lead to conversion or sale.”

“How a product photo will lead to sale” is always at Boom’s top concern when she plans the production. Nowadays, a customer's first contact with your brand is likely to be online so photo, branding, and design become much more important. Boom’s goal is to find the right balance for those shot to be beautiful, yet show the product functionality and its key features.

muse poster mock .jpg

“While running the leather brand, Boom also took on designing projects from other brands as well allowing her to see a wide range of products and branding concepts. These projects range from specific tasks like logo designing to a broader scope such as branding and art direction. Now it’s time for her to fully invest her time into ‘PARVIA’ studio”


Boom with a PARVIA's client, the owner of Petcare+, Dr.Petcare and Quest.

Over the past 5 years, Boom worked with more than 100+ brands which include restaurants, clinics, food, hotels, animal nutrition, and many others. Most of which, she engages directly with the owners where she get to learn about their aspiration behind the brands, what motivates them, and how they see the future of their brands. She, then, leverages those insights into crafting the brand identity, production, art direction, etc.

“Standard is what keeps people coming back to us for more projects. We know customers expect the best from us so Boom has a look at all the work the team produces before they go out to our client.”

Every project Parvia takes in, Boom will be working with the client/brand to understand the scope, constraint, and timeline before provide the team with a design brief to make sure Parvia’s team develop a design that serve the clients’ needs and yield positive business result whether it is sales, branding, or special campaign

Parvia handles projects worldwide. We have clients in the US, , Singapore, Japan and many more in our pipeline. Afraid not, we would advise you to take advantage of Thai creativity and professionalism. Feel free to reach out to us for quotations and more information.

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