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PETCARE+

COUNTRY: THAILAND

DESIGN:

LOGO DESIGN

LEAFLET DESIGN

BRAND GUIDELINE

CHALLENGE

Design branding for pet supplies store that also offers veterinary care. The challenge is to design a logo that communicates to customers about the veterinary care service. Another requirement is include a yellow color in the brand.

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DESIGN APPROACH

Added a stethoscope frame to the logo and shaped it into a shield form to indicate a veterinary cure service. Furthermore, we want consumers to feel comfortable leaving their pets with the clinic.

To suit with the nature of animals, use rounded font and lines to make the brand and logo look joyful, young, and less formal.

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