VIVONTE
COUNTRY: THAILAND
DESIGN: BRANDING
PACKAGING DESIGN (EXCLUDE TUBE)
PHOTOSHOOT ART DIRECTION
SOCIAL MEDIA POSTS
WEBSITE HOME PAGE UI DESIGN
CHALLENGE
Rebranding project for VIVONTE. The sunscreen brand researched and created by a pharmacist. The brand's target demographic is women in their 30s. Our task is to rebrand the brand to be more luxurious and professional than it was previously.
PREVIOUS DESIGN
DESIGN APPROACH
Using beige colors as the brand color to target women age 30s.
Because the brand's main product is sunscreen, the packaging design uses gradient color to represent the sunlight concept by using a different gradient tone for each product.
PHOTOSHOOT DIRECTION
To represent the sunscreen brand concept, we use lighting that shows light and shadow in the photography for photoshoot styling. Using beige colors as a photography background to emphasize the brand color.
