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THE LOCAL

COUNTRY: THAILAND

DESIGN: LOGO AND BRANDING DESIGN

DESIGN APPROACH

The Local is a boutique hotel in Bangkok's Chinatown area. We designed a logo inspired by Chinese style architecture elements because the hotel is located in China Town.

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The hotel intends to expand into new areas in the future. So we created a logo design system by using the same design but modifying the element within the logo to match the style of the location area.

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