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PENGUIN EAT SHABU

COUNTRY: THAILAND

DESIGN: LOGO AND MENU DESIGN

CHALLENGE

Shabu restaurant which is located in Bangkok, Thailand. Young women who enjoy eating and posting on social media are the target consumer. The owner wishes for a design that is cute and friendly.

LOGO

DESIGN APPROACH

Add a wink eye to make the penguin appear more playful.

Playful font style.

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Make customers feel the heat of a hotpot by adding stream icon.

Using the color black from a penguin and the color yellow to make people feel hungry and stimulate their appetite.

MENU DESIGN

CHALLENGE

redesign the Penguin Eat Shabu menu to make it appear more premium.

BEFORE

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AFTER

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MENU

DESIGN APPROACH

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Japanese visual elements are used to recognize Japanese food.

Japanese visual elements are used to recognize Japanese food.

Die-cut some of the dishes to highlight the recommended menu and to make the overall appear more premium.

To make it look more premium, use black as the dominant color.

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" Our business got where we are today because of the logo Parvia designed for me. Their design brings exactly what I had in mind into reality."

Ton - Owner, Penguin Eat Shabu restaurant

 

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