MUSE HOMEMADE ICE CREAM
COUNTRY: THAILAND
DESIGN: REBRANDING
LOGO ADJUSTED
PACKAGING DESIGN
PHOTOSHOOT DIRECTION
SOCIAL MEDIA POSTS
LEAFLET
ROLL-UP
CHALLENGE
Muse ice cream is a more than 15-year-old Thai handcrafted ice cream brand that sells in over 300 restaurants across the country. However, with so many new brands and competitors entering the market these days, the company intends to develop the design and branding to make it more premium and unique. Also can communicate the brand's strength.
BEFORE
AFTER
PACKAGING DESIGN APPROACH
Focus primarily on using real images to represent the flavor so that consumers can know which flavor it is at a glance.
Add images of fruit pieces around the packaging to indicate the brand's strength, which is an extreme fruit blended into ice cream.
Use texture on a background to make it looks more homemade.
Focus primarily on using real images to represent the flavor so that consumers can know which flavor it is at a glance.
Add a gold "Premium Homemade" badge to highlight the brand's concept.
BEFORE
AFTER
PHOTOSHOOT DIRECTION
Photography is another an important part of our rebranding project because the style of a photoshoot may also signify the brand. Furthermore, it must look appetizing so that our client could sell it online.
With each flavor, use a plain color background. Choosing a color that is the same or comparable to the flavor's shade to make it look more fresh, colorful and to better represent the flavor.
Make it more appetizing by putting a bunch of fruit pieces in it.
SOCIAL MEDIA
DESIGN APPROACH
Include a snapshot zoomed-in on the crunch and texture of an ice cream flavor to make it look appetizing.
Include consumer reviews of an ice cream flavor to help convince customers to buy.
Include a zoomed-in snapshot of the flavor.
Make it more appetizing by putting a bunch of fruit pieces in it.
