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MUSE HOMEMADE ICE CREAM

COUNTRY: THAILAND

DESIGN: REBRANDING 

LOGO ADJUSTED

PACKAGING DESIGN

PHOTOSHOOT DIRECTION

SOCIAL MEDIA POSTS

LEAFLET

ROLL-UP

CHALLENGE

Muse ice cream is a more than 15-year-old Thai handcrafted ice cream brand that sells in over 300 restaurants across the country. However, with so many new brands and competitors entering the market these days, the company intends to develop the design and branding to make it more premium and unique. Also can communicate the brand's strength.

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BEFORE

AFTER

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PACKAGING DESIGN APPROACH

Focus primarily on using real images to represent the flavor so that consumers can know which flavor it is at a glance.

Add images of fruit pieces around the packaging to indicate the brand's strength, which is an extreme fruit blended into ice cream.

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Use texture on a background to make it looks more homemade.

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Focus primarily on using real images to represent the flavor so that consumers can know which flavor it is at a glance.

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Add a gold "Premium Homemade" badge to highlight the brand's concept.

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BEFORE

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AFTER

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PHOTOSHOOT DIRECTION

Photography is another an important part of our rebranding project because the style of a photoshoot may also signify the brand. Furthermore, it must look appetizing so that our client could sell it online.

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With each flavor, use a plain color background. Choosing a color that is the same or comparable to the flavor's shade to make it look more fresh, colorful and to better represent the flavor.

Make it more appetizing by putting a bunch of fruit pieces in it.

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SOCIAL MEDIA

DESIGN APPROACH

Include a snapshot zoomed-in on the crunch and texture of an ice cream flavor to make it look appetizing.

Include consumer reviews of an ice cream flavor to help convince customers to buy.

Include a zoomed-in snapshot of the flavor.

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Make it more appetizing by putting a bunch of fruit pieces in it.

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" Parvia not only grasped our concept and meaning, but also communicated it to our customers from the brand's core. Our new rebranding is far superior to our previous one. I love it!"

Rath - Owner, Muse Ice cream brand