"Matan" is a plant-based snack company that sells ice cream, snacks, cookies, and crackers. The client wants a logo and packaging that represent the plant-based concept but not looking too clean or healthy.
LOGO IDEA CONCEPT
To express the brand identity, use the same font and plant-based design icon on every packaging.
To express snack mood, use a fun or informal font style.
Include some leaf elements in each packaging design to clearly show a plant-based vibe, but utilize varied leaf styles to make each product unique.
Using varied colors in each snack not only represents the taste of the snack but also the mood of the snack by using vivid colorful tones for snacks and more soft pastel color tones for sweet snacks.