CAFE AMAZON

COUNTRY: THAILAND

DESIGN: CATALOG

CHALLENGE

Café Amazon is a chain of Thai coffeehouses owned by PTT Public Company Limited. There are more than 3,000 Café Amazon stores located around the world. The company intends to create a catalog for wholesale orders that is aligned with their brand identity.

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Using green to align with the brand's identity, while using varying shades of green to better harmonize with product photography.

Add elements of nature and the forest, including leaves, flowers, and animals, to emphasize the brand's identity.

Adding 5% of other colors for making it looks not too green.

DESIGN APPROACH

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